Nicholas Christakis: The Sociological Science Behind Social Networks and Social Influence

Prof. Christakis gives a sort-of ‘sociology 101’ lecture that is engaging and offers a number of useful examples to elucidate some basic sociological concepts and thinkers, with a special focus on social networks and their applications to the much-vaunted ‘real world’. Enjoyable and fast-paced, with some fancypants graphics, it may help some of us to explain what it is we actually do and think about in sociology.  Or not.

Via The Big Think:

If You’re So Free, Why Do You Follow Others? The Sociological Science Behind Social Networks and Social Influence.

Nicholas Christakis, Professor of Medical Sociology, Medicine, and Sociology at Harvard University

If you think you’re in complete control of your destiny or even your own actions, you’re wrong. Every choice you make, every behavior you exhibit, and even every desire you have finds its roots in the social universe. Nicholas Christakis explains why individual actions are inextricably linked to sociological pressures; whether you’re absorbing altruism performed by someone you’ll never meet or deciding to jump off the Golden Gate Bridge, collective phenomena affect every aspect of your life. By the end of the lecture Christakis has revealed a startling new way to understand the world that ranks sociology as one of the most vitally important social sciences.

The Floating University
Originally released September 2011.

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