I had the pleasure of attending and presenting at the 12th European Sociological Association Conference in Prague last August, where Prof. Arlie Hochschild (Berkeley) gave one of the plenaries at the opening of the event.
I really enjoyed the paper then, and a video of the plenary has been uploaded to the ESA website here.
The talk reflects, and reflects on, Hochschild’s recent interest in the connections between emotions and politics, and especially political persuasion, which intersect with my own ongoing interest in the linkages between emotions and power, and my new project on (what I am calling) the ’emotional state’. The talk here emerges from her recent work in the American South (especially Louisiana), and the interviews she conducted with members of the right there.
In the presentation, while of course foregrounding emotions and emotion management (to which literature in the sociology of emotions Hochschild has already made substantial, indeed, seminal, contributions to), she introduces a new concept of ‘deep stories’. These are allegorical, collective and honour-focused stories that, she suggests, lie behind the growth of the right (especially the Tea Party) in the US (and presumably in Europe too). These stories and the emotional logic behind them, will help us to better understand the contemporary political polarization that is emerging in tandem with the increase in social inequality. They will also help us to understand what it feels like to be a ‘Mary Beth’, and, rather than retreating to our own ideological silos, that we might be able to understand them, and each other, a bit better. It might also help to reaffirm the role of ‘honour’ in social and political processes. The social importance and explanatory value of a political sociology of emotions is here again underlined. These themes will be explored further in her forthcoming book Strangers in Their Own Land: A Journey into the Heart of the Right. I will suspend judgement until I read that full treatment but the concepts here are certainly interesting. Sitting here in Belfast as I write this, I can, for instance, see some scope for the deployment of ‘deep stories’ in trying to understand the emotional logic of politics here too.
The abstract for the talk is below.
I begin with a paradox. In the United States, as in Europe, the gap between rich and poor has recently widened. At the same time, right-wing groups have risen for whom such a gap poses no problem at all. Based on new fieldwork on the U.S. Tea Party (approved by some 20% -30% of Americans) I ask: what emotional needs does such a movement meet? More basically, how does emotion underlie political belief? In answer I propose the concept of a deep story. It’s an allegorical, collectively shared, honor-focused, “feels-as-if” story. A man is standing in line for a ticket he feels he greatly deserves and which confers honor. At the front of the line is another man behind a dark glass window handing out tickets. In front and in back are others in line. To the side, is an official supervisor of the line. Then some people “cut into” the front of the line, and the story moves from there. Tickets are for the American Dream. The supervisor is the American president, and a rumor is flying that tickets are running out. They – and all of us — see through allegory. And once established, we protect it by pursuing an emotional agenda. This determines what a person wants to feel and know. Liberals have a deep story too. Each story – that of conservative and liberal — implies a strategy of action for addressing global capitalism, and the frightening idea that American –and European –dominance and prosperity may be a “prophecy that fails.” The idea of “deep stories” may help us communicate across a widening political divide and address the issues of difference, inequality –with imagination and compassion